Some Seo Tips For Car Related Sites

1.     Summary

The main points discussed in the meeting centered on various suggestions given by SEO people. The overall takeaway from the meeting was,

·         Focus on the most important pages such as Make Model page, and ensure there is lot of content that is also fresh and original. For example populate the page with as much content as possible.

·         Eliminate duplicate pages with same content

·         Create as many internal site links within different parts of the website to improve page rank and user visits. For example create a number of cross links between classifieds and used cars

·         Directory submissions and manual backlinking was strongly discouraged as it has only short term impact and it is not working smart.

·         Overall, lots of SEO related tasks are there for cars and it was suggested to assign 1 technical resource focused on this task. Focus should be on website change and on –page optimization.

·         Let SEO person review all new HTML pages for conformance to guidelines and best SEO performance

1.1  The Website

a)      In the top secondary navigation New Cars, important to show top 5 brands

b)      Under car segments – Group by Brands

c)       Need a separate HTML page for Upcoming Cars

d)      New Brands have been added that are missing

e)      Need to cross sell Used Cars in New Car Pages

f)       Include New Car Links in Used Cars

g)      Changes in Make Model Page – Show more Variant related Specs on Make Model Page instead of just variant and price

h)      Include User Comments on Make Model Pages                

i)        Implement Star Rating for Car Model Page

j)        Star Rating for Used Car Listing Pages. This may not be so straightforward.

k)      404 Custom Error Page. Detect invalid urls and redirect

1.2  On Page Optimization

a)      Tool for creating pages by keyword – Need to create N number of pages. If user searches with a combination of keywords, create a page to filter with those keyword criteria.

b)      On Make Model page have Prices with Updated Date

c)       Add more specifications to each model/make

d)      Dynamic content on Make Model Page from Rivr

e)      On the comparison page add links for popular comparisons grouped by brand for different make models. This will ensure that users have a static page for whatever comparison they search for.

f)       Schema.org implementation for showing enriched data on google search page

g)      RSS Integration

h)      Image Sitemap – Last priority

i)        Pagination on certain pages

j)        H1 tag is duplicate in pages.

k)      Eliminate Duplicate links – used car listing page. Multiple links for the same search results will reduce SEO strength of page. It was suggested to redirect all links to one link.

l)        Add the following footer links on listing page in Ad Details page

1.3  Off Page Optimization

a)      Publish News in News.google.com. Register as a news publisher

b)      Dynamic Back linking should happen.

c)       Directory Submission should not be done