Monday, December 10, 2012

Easy 10 Factors To Rank Good In Google


Easy 10 Factors To Rank Good In Google - Onpage 2013



Google and facebook is some thing without which today world cannot think to wake up in the morning. Immediately after waking up today's teens and youth opens Google search and Facebook through their cell phones, tablet or computer, so you can really do your business done if you rank well.The ranking in Google has 2 kinds. The One On-page SEO factors and other is done through Off-page SEO factors. The on-page Google search ranking some think which should be consider more than offpage.


seo onpage 2013


Here are eleven factors and very easy to apply tips to achieve good ranking in Google



Keyword: Selection of keywords are of prime importance when you talk of Search engine ranking, We all have tendency to go for generic keyword or high competition keyword , which is some thing is crap. There are lots of other key word, where search is more but competition is less why cant we go for such a keyword.To search something the targeted keyword should be used in a specific manner with art & science, so that appropriate search can be targeted for top positions & maximizing the SEO traffic share.

Outgoing links: Outgoing links which can be also said as out bound links OBL. I recommend not to have more OBL. This links should be correlated to the title of the linked pages. The wrong link can harm the site.

Use of Strong and em Tags

I have seen using Strong tag where ever we have keyword Use correct propoton if <em> and <strong> Tag. Use For bold <strong> tag and for Italics use <em> tag

Article length and links: For Offpage works, the article which is having more texts is more welcomed. The quality is always to be taken into account as per brand and business requirements. The best practice for article submission consists of text with right keyword density. Normally you can have 3% of keywords. Always try to have 500 to 600 words for a article. The articles should always have text related to title and theme.

Permalink: The permalink can be Page URL which is one of the important factors that influence rankings. Don't stuff the url only with keywords but utilize them smartly with right keyword in the static page URLs or apparently static URL. The URL with related words should be re-written for better results. The size should be precise. Don’t  using stop words question marks, punctuation marks in the URLs which search engin bot don't like .

Over optimization penalty: Un-natural traffic can be because of Flag and triggers and the link growth to identify which may lead to over optimization penalty. Penalties may be like -30 to -50 i.e 30 to 50 drop in SERP ranking. Over optimization is one the latest update which Google has introduced .

Over optimization may have following

1. Aggressive use of exact match anchor text (both in on page and off page)

2. Aggressive use of exact match Keyword

3. Having only keywords in URL

4. Keyword stuffing indoor / outgoing links

5. Having Site wide links

6. Using both title and alt tags for image

Don’t make use of Frames: Always try not to use iframe , since lots of bots are finding it hard to crawl the page, but Nowadays google bot is not having problem in crawling the page but yahoo and bing has problem, most of the keyword ranking in google may also rank good in yahoo and bing ( not Vice versa) so always dont use iframe .

Note:
When to have I frame  : If your site is having lots of image or flash and its really taking time to load then in such case you can have iframe, when i say lots i mean more than 50 +

Internal links and anchor texts:

 All internal links take a share of the link ‘trust’ juice. The hyperlinks with dofollow poining to other url can pass on the link value but with those with nofollow can stop the link value drain. To get the good results from internal linking structure,follow hierarchy of interlinking of  links instead of having all the links in home page, try to have 150-200 links max

Freshness of Pages:One of the crucial factor to rank good in SERP is to have the fresh content. With the Update of Panda, Google has started loving Blogs and fresh content. Site with the good authority can really look forward for fresh page or may go for blogs in there site is they are having few page

Canon­i­cal­ize the Dupli­cate pages of your web­site.

Try to have rel="canonical" for all the page which is having duplicate page

Heading tags: One if the other important factor is having heading tag in the site. the second thing to do on onpage is to have heading tag  Mostly known and used heading tags are H1 to H6. H1 tags are of first priority which followed by others. There are lots of site which do not have heading tag .

 Things to remember while implementing the heading tag

1) Always implement heading tag in hierarchy i.e H2 should not come first. always have h1 first the followed by h2,then followed by h3

2)Have onely one h1 tag in one page

3) Don't duplicate the h1 tag i.e every page should have different h1 tag

Have respon­sive Site

Today is the world of Mobile phone and tablet , so try to make your site a responsive to these gadgets

Tuesday, November 13, 2012

Tell Google Spider not to catch specific section of the content

Tell Google Spider not to catch specific section of the content 


To avoid duplicate content  we can have following things

1)      Making the URL not to index in Google , but this would really drop the visitors
2)      Telling Google Spider not to catch  Specific section of the Content  


è Having I frame (spider can’t catch the content )

è Having  Google off and Google on tag

Having this tag

Ex:

         <p> But for US auto General Motors, that is a mere footnote. The Sail U-VA launched in India last week is its litmus test, a make-or-break launch. Its success will determine whether GM’s 2-year-old tie-up with China’s SAIC works in terms of direct product launches in India. </p>

 
                    <!--googleoff: index-->

 
         <p>The facia is accentuated in places with lines and creases that make it appear big and muscular. There are no surprises at the rear, either, and a lack of inspiration becomes evident. The high strung vertical tail lamps are a doneto- death design, and from the back the car looks boxy. Design is not adventurous or eye catching, but functional.</p>

 
                    <!--googleon: index>


index - content surrounded by “googleoff: index” will not be indexed by Google

   

Let make the URL , Meta description , Heading Unique by adding some relevant dynamic one words    


Ex:

Sulekh News : Chinese checkers against the Samurai - Chevy Sail U-VA – Review  in http://cars.sulekha.com/chinese-checkers-against-the-samurai-chevy-sail-u-va-review_424236_review

 

Chinese checkers against the Samurai - Chevy Sail U-VA – Review   the original one in http://travel.sulekha.com/chinese-checkers-against-the-samurai-chevy-sail-u-va-review_424236_review

 
Adding <Sulekh News : > in front of the Heading tag will  avoided Duplicated issue similarly we can do it for  URL, Meta tags

 
And the body of the content in <!--googleoff: index--> tags  or in Iframe


Hence our URL get index , avoid duplicity in Body of our page, get visitors  

 

Note : Iframe content can cached by Google but not by yahoo & bing  So if we use iframe and <!--googleoff: index--> tags together  then we can avoid Duplicate issue for all major search engine

Saturday, November 10, 2012

Link Building Strategies 2013

Link Building Strategies 2013


Link Building is important strategies for the keyword to rank good. As Google search engine become smarter and smarter it become tougher and tougher for the keyword to rank in SERP. Its all about the quality, Yes get links from quality website that's the key .



 I want to make it very short and only concentrate on the key points

1)  Get Links from Niche website
2)  Get links from Web2.0 Sites
3)  Don't get links from Directory, if at all you need , get links from Pr 3+ site
4)  Get links from Social networking site 
5) Don't get link from spamy site. A link from the spamy Site can make your already good ranking    keyword to rank down
6) Get links from the site which have less obl say may be like less than 25-30
7) Always try to have 100 - 150 internal links in your website
8) Always track you links
9) Don't get too many exact match anchor text , when ever you get links try vary the   anchor text





 

Thursday, November 8, 2012

Google updated Page Rank on 8th November 2012 This Day

Google updated Page Rank on 8th November 2012 This Day

Long Hunt For update of Page Rank has come to an end .Google updated Page Rank on 8th November 2012 This Day






URL marked in Green, Page Rank Has been Updated from 0 - 4



URL
Page Rank


indiapulse.sulekha.com/
4
travelindia.sulekha.com/
4
rivr.sulekha.com/
4


Page rank Update History

PAGERANK UPDATE – 8 November 2012
PAGERANK UPDATE – 2 August 2012
PAGERANK UPDATE – 2 May 2012
PAGERANK UPDATE – 7 February 2012
PAGERANK – 7 November 2011
PAGERANK Update Ist Week August 2011


 

Friday, November 2, 2012

Some Useful Tools For SEO

Some Useful Tools For SEO For 2013

Lots of Seo guys ask me what tools to be used for SEO , well that is pity good question, Tools are one the best thing which seo Analyst need for site analysis and Reports .They are many tools in internet , but don't believe this tools blindly, because some of the tools found in giving the wrong info , which can lead you to serious trouble.


So here are some of the tools which I have been using for SEO Report . Each tools have there own Plus and negative

1) SEO General Report Tool

 For taking general report Like Title: Meta keywords, Meta description, Internal links, External links, Server information , Domain Age, Domain Details etc you can use SEO QUAKE

  SEO QUAKE is add on where you can install in your browser (firefox,Chrome,Opera, Safari ) . It gives you quick Report , quick Summary of all the 10 result shown in SERP (refer fig 1)

Fig 1 (SEO QUAKE showing the quick result of all 10 pages )


Explore More : http://www.seoquake.com/


2) Black link Checking Tool 

this are some of the tools where you can refer 

http://www.backlinkwatch.com
http://ahrefs.com
http://www.majesticseo.com/

 For  checking backlinks tool there you can refer Back link watch http://www.backlinkwatch.com
this is pity good site to find all the back links . You should aware no tools get you exact back link . but you an get approximate links . Other tools to find back link will be http://ahrefs.com



Some other site to find Back links :

Google Webmasters - www.google.com/webmasters
Bing Webmaster - www.bing.com/webmaster
SEO Moz - www.seomoz.org/linkscape
Buzz Stream - www.buzzstream.com/link-building
Website Grader - websitegrader.com/
Plug in SEO - pluginseo.com/
Ericmiraglia - ericmiraglia.com/inlink/
Raven SEO Tools - raven-seo-tools.com/features/link-manager/

  3)  Spider Simulator from Summit Media

This tool gives you general on page stuffs , you can find how many word are there in Title, Description , body, and it will also give you a percentage rating. It bases the rating are based on the stuff like meta tags, images and alt tags,use of headers,  load time, and links.





 

Some Seo Tips For Car Related Sites



1.     Summary


The main points discussed in the meeting centered on various suggestions given by SEO people. The overall takeaway from the meeting was,

·         Focus on the most important pages such as Make Model page, and ensure there is lot of content that is also fresh and original. For example populate the page with as much content as possible.
·         Eliminate duplicate pages with same content
·         Create as many internal site links within different parts of the website to improve page rank and user visits. For example create a number of cross links between classifieds and used cars
·         Directory submissions and manual backlinking was strongly discouraged as it has only short term impact and it is not working smart.
·         Overall, lots of SEO related tasks are there for cars and it was suggested to assign 1 technical resource focused on this task. Focus should be on website change and on –page optimization.
·         Let SEO person review all new HTML pages for conformance to guidelines and best SEO performance

1.1  The Website

a)      In the top secondary navigation New Cars, important to show top 5 brands
b)      Under car segments – Group by Brands
c)       Need a separate HTML page for Upcoming Cars
d)      New Brands have been added that are missing
e)      Need to cross sell Used Cars in New Car Pages
f)       Include New Car Links in Used Cars
g)      Changes in Make Model Page – Show more Variant related Specs on Make Model Page instead of just variant and price
h)      Include User Comments on Make Model Pages                
i)        Implement Star Rating for Car Model Page
j)        Star Rating for Used Car Listing Pages. This may not be so straightforward.
k)      404 Custom Error Page. Detect invalid urls and redirect

1.2  On Page Optimization

a)      Tool for creating pages by keyword – Need to create N number of pages. If user searches with a combination of keywords, create a page to filter with those keyword criteria.
b)      On Make Model page have Prices with Updated Date
c)       Add more specifications to each model/make
d)      Dynamic content on Make Model Page from Rivr
e)      On the comparison page add links for popular comparisons grouped by brand for different make models. This will ensure that users have a static page for whatever comparison they search for.
f)       Schema.org implementation for showing enriched data on google search page
g)      RSS Integration
h)      Image Sitemap – Last priority
i)        Pagination on certain pages
j)        H1 tag is duplicate in pages.
k)      Eliminate Duplicate links – used car listing page. Multiple links for the same search results will reduce SEO strength of page. It was suggested to redirect all links to one link.
l)        Add the following footer links on listing page in Ad Details page

1.3  Off Page Optimization

a)      Publish News in News.google.com. Register as a news publisher
b)      Dynamic Back linking should happen.
c)       Directory Submission should not be done

Monday, September 24, 2012

Google News Meta Keywords Tag


Google News Meta Keywords Tag



Google is constantly updating it algorithm , but this time in Google news , People are really getting very hard time to get there news in Google News . But now Google came with a new meta tag

<meta name="news_keywords" content="Google Penguin update, Latest Google Penguin update, Penguin update 3.9, seo optimization">

If you are having any news related site then you can add this in the head section of the your individual news page for the keyword your targeting 


you can check out the google blog for the more more info 





Is Social Media the Answer for Start-up Marketing?



Social media is one of the lucrative ways of building your startup. Marketing is the most effective way of making your business to be known, if you neglect giving your business adequate marketing, then the objective of your business will be defeated. While marketing, you are accomplishing two unique objectives; first you are building authority, and secondly you are creating the necessary awareness. The following two steps will be useful to you:

Blog

 Through blogging, you will attract potential investors to your business. Try to post updates regularly so as to maintain your blog. Your blogging will help you in attracting lots of traffic to your business. Let your customers know that you are interested in giving them maximum satisfaction.

Twitter

Twitter is a very unique tool; it offers insightful information to those that are using it. kindly sign up and complete your profile right now; this will only take you few minutes, and you are not expected to pay a dim, unless if you want to pay for someone that will be running your twitter account- posting updates regularly, and attending to questions from followers.

 It has the capability of giving unique marketing more than you can ever imagine. By creating a twitter account, you can build a followership’s that are highly interested in the products you sell. You can never go wrong by being on twitter. This social networking site has all it takes to give you unique experience.

Friday, August 17, 2012

Getting The Best Out Of Email Marketing

When did you check your email last? Most people check their email box a few times a day. When operating a business, email marketing is a great way to keep the people in your market informed. Here are some email marketing tips.

Be sure you get a subscriber's permission before emailing. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. You could lose customers and get reported for sending unwanted emails. Watch the video to learn how to create Paypal buy now button:

Be certain that anyone you send messages to through email channels has given you permission to do so. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.

If you keep track of your subscriber's birthdays, be sure to send out a birthday email. Arrange for automated birthday messages to be sent to your customers. Include a friendly congratulatory message with a coupon or discount code to thank them for their continued business.

Be sure that each person on your mailing list has granted you permission to send them emails. You will lose customers and possible even your website host if you engage in spam.

You can build a more loyal customer base by customizing your emails. Send notifications concerning special offers and coupons. Let subscribers know when you have new products in which they may be interested based on their purchasing history. Customers that trusted you for their first purchase are more likely to repeat their purchases.

Effective email marketing includes multi-part messages via email. Multi-part coding makes use of HTML and plain-text in combination, which means that customers are able to view your email content no matter what method they're using to read it. The odds of a plain-text-only reader staying subscribed to a mailing list with HTML-only messages are low, so using these kinds of messages is an effort that will likely pay off.




Wish your subscribers a happy birthday. Make sure you put an field so your customers can share their birthday if they choose to! Doing so can really make clients feel appreciated and special.

Try sending follow-up emails to new clients with a coupon offer. Provide them with the coupon code and a link to your site. The ending postscript could inform them that it's possible to save a large amount of cash by simply viewing your coupon offers.

If you are planning on following up with your prospects, you should consider including an endorsement on a follow-up email. Something pointing out the immediate impact would be beneficial. The ending P.S. could let them know that it's possible for them to send their order info with a simple mouse click on the link you have provided.

Try to use Alt tags if the emails you send have images. These tags replace images that will not load or that are blocked from loading. You want to make sure that you add a relevant description to the tags that you add, this way whoever is viewing the email can know what the purpose is of that image. Make sure you put these tags in your links, as well.

Marketing via email is an adept way to keep your customers and clients informed about your business. Use this information when you are developing an email marketing campaign and you will see your profits increase. Learn how to generate passive income with awesome affiliate