Thursday, December 27, 2018

Connect your app with right audience by creating App Demo Videos, How?


Why should you make a video for your mobile app? The answer is quite simple, it is to explain your app’s best features. Although showing your app features is always better than telling. Now one of the biggest challenge faced by all mobile apps is – The Download! But how do you make sure that users surely download your mobile app? To make your business mobile app download worthy, an app demo video is a good choice.

People are more and more time conscious that they prefer being shown what your mobile app is all about in a minute than to read through your description, press release or website content. Let’s take a look at how an app demo video can help you to promote your app It is the best engaging way to impart your product or service message to your audience. It is easily shareable. This way it reaches a wide range of viewers in blink of eye.

A visual content is always appreciated by users because it’s entertaining and engaging. A ‘Call to Action’ can be easily incorporated in an app demo video. A video does multiple good. You can use it for a product demo or may be for a sales pitch, it’s up to you. Your app’s creativity, your company’s approach and style are well portrayed from an app demo video. An app demo video can be vary from a perspective where you are bringing about awareness among your users. This will surely helps in making an image of a brand and then leading to the user loyalty. An app demo video is also a best medium to educate viewers and have a stronger impact on their minds. It also generates a recall value among your target audience.

The app demo video is a great way to convert more visitors into customers. This can also be used to communicate even with your existing customers. Whether if your app has been live for a while, an app demo explainer video showing what’s new in your next major update is an awesome way to get your existing or new users excited about. If you have many apps targeting the same audience, an explainer demo app video can let you efficiently promote your apps to your existing customers.

 So a product Demo videos can be used to target for all kinds of audience – users, investors, critics etc. If you want your mobile app to be downloaded, an app demo video proves a powerful tool for meeting this purpose. But this can only happen if it is done in the correct and creative way! If you are looking for an app demo video maker that has the skills to develop an explainer app demo video for your mobile app, talk to FlyMe Group’s video experts and let them help you out.

Wednesday, December 26, 2018

What is Spekable Schema Markup

Speakable markup is a form of structured data that highlights sections of an article as useful for text-to-speech (TTS), using an id value reference and either CSS selectors or XPaths.
Voice searches are pretty common between people since “Smart Phone” revolution started. For all digital marketers this is an opportunity to upgrade website marketing strategy. The global leader of search engines “Google” announced an official support statement for the speakable schema markup. This new speakable schema markup is important because it may point to what you’ll need to know to get more traffic should/when Google expands this structured data to all websites. Google is also working to launch the capability in other languages and countries “as soon as a sufficient number of publishers would implement “Speakable Schema Markup.”

 

 How to use Speakable Schema Markup for better SEO results


This new feature is in Beta phase now and only available for registered news websites which are using English as their language. As soon as the testing would finish, it will be available for all website categories. Refer (Speakable Beta) to check eligibility, usage guidelines, technical guidelines, content guidelines and structure data type definition.

Why to implement Speakable Schema?

We have experienced the change in searches. Desktop searches are taken over by mobile searches. Voice searches are just introduced and soon going to create a big space for them in internet searches. It is always good to be ready for upcoming changes. If you can’t go with the trends then it is not easy for you to stay in market for longer period. Being a brand owner or website manager, you should be ready to be in competition.